Colour printing myths have kept many businesses from taking the leap into complete colour printing. Let us take a look at some of the misconceptions that make individuals and businesses hesitant about colour printing. The goal will be to explore the benefits of colour printing while addressing any concerns you may have about it.
The first step is to look at some false impressions. You may think that colour printing is for companies with large investment budgets who can afford the extra expense for their projects. The fact is that colour printing is actually an affordable process. Companies with smaller budgets can also take advantage of it through competitive pricing and efficient technologies. An example would be printing dual sided, colour business cards at low cost.
Some businesses worry about prints and the possibility of fading due to the colour printing. It is important to consider that fading is part of any printing process, and it is not exclusive to colour prints. New printing materials provide for a long life, and they are more resistant to sun exposure than before. If you still have double thoughts, you can always apply a UV coating to protect your prints for a lifetime. Sunlight exposure should be avoided but using UV resistant inks can help as well.
Another myth is the concern about variation from the original print. While it is true that printed colours cannot look exactly like an original print, you also have to take into account that colours on a display are inherently different than printed colours. Displays use light particles to produce colours while printers rely on inks to add or remove a particular light from being reflected back to the viewer. A display also uses an RGB colour profile instead of the CMYK used by printers to produce colours.
Colour accuracy can also vary by technology used, and the skill and experience of the printer. It's always important to hire the right printing professional to closely match your display and printing output colours. You should make it a habit to request samples from professionals, and closely examine them. Consistent quality printing should be a determining factor in choosing the right company for your needs. Contact us today to learn more about how you can utilize colour printing in your office.
