Colour printing continues to play a big role even in the increasingly digital world in which we do business. Not only are workers still printing in colour, but the amount of colour printing taking place in offices is on the upswing. This increase is most common in small- and medium-sized businesses, as companies with fewer than 100 employees demonstrated the greatest boost in their required colour printing. Optional colour printing in the office also is on the rise, with 40 percent of respondents claiming their elective work-related printing is increasing as well.

Why the increase in colour printing?
The escalation of colour printing in the workplace is due to a number of factors. For starters, the growth of the colour printer market has made these devices more commonplace in modern offices. The price of colour printers and multifunction printers (MFPs) continues to decline, making them a viable option for more businesses while expanding employees’ access to them.

Secondly, colour printing—traditionally significantly more expensive than printing in black and white—has become drastically more affordable over the years. This is due to advancements in technology as well as the prevalence of quality remanufactured and aftermarket toner and ink cartridges. It is no longer cost-prohibitive for small businesses to take advantage of colour printing.

Finally, documents printed in colour are simply more powerful than their black and white counterparts. In the Keypoint Intelligence/InfoTrends survey, one of the reasons respondents gave for increasing their colour printing output was that colour adds more value to documents, making them easier to read and more influential. Adding colour to a document increases the impact it has on anyone who reads it, explaining the upswing in such printing.

When you weigh all of these factors, it’s easy to see why colour printing is on the rise in the office. If your business is still only printing in black and white or needs to upgrade your current colour machine, contact us today to learn more about our wide selection of colour printers and MFPs.