While you’ve got an entire year ahead of you, what you do now will set the tone for your entire year. Take these measures to increase your company’s odds of success this year.

Promote your business – Promoting your business often goes neglected. With a new year upon you, it’s the perfect time to get a fresh start and make promotion a priority. Create a marketing plan and resolve to follow through with it.

Improve your digital presence – If your company doesn’t have a website, it’s well past time to create one. Have a website that hasn’t been updated in a couple of years? Bring in the new with a refreshed, modernized, mobile-responsive site that portrays your business in a positive light. If your company is not active on social media, you’re missing out on a cost-effective way to enhance your brand.

Invest in new technology – You put up with inefficient or obsolete devices and software last year, but it’s time to put that in the past. Whether it’s a new PC, printer, phone system, or software suite, start the new year off right by eliminating headaches and improving productivity with the latest, greatest technology.

Take charge of the year by setting your business up for success now, while the year is young.