1. Adjust Business Hours: Consider extending business hours during the holiday season.

2. Stock Up on Inventory: Analyze last year’s sales to determine popular items stock up.

3. Employee Engagement: Encourage employees to warmly greet customers and express gratitude for their patronage, fostering a festive and welcoming atmosphere.

4. Update Digital Presence: Ensure your website and social media profiles are accurate.

5. Focus on Gift Cards: Promote gift cards as they are popular holiday gifts. Make them a prominent part of your holiday marketing strategy.

6. Post-Season Analysis: After the holiday season, review what strategies worked and what didn’t. This analysis will help refine your approach for the next year.