Keep in touch – Staying in contact with your customers will increase the likelihood they continue to do business with you. Follow up with them after the sale to inquire about their experience and how satisfied they are with your product or service. In addition, reach out to them periodically to let them know you’re there if they need anything.

 

Reward them – Tokens of appreciation are powerful items to customers. Whether it’s a gift card, coupon code, or gift basket, a small investment in periodic rewards for good customers will really go a long way.

 

​​​​​​​Give them a shoutout – Offer recognition for their business through customer spotlights. Highlight valuable customers by sharing their names on your website, social media platforms, or email marketing. This is particularly beneficial to other businesses, as it serves as free promotion for them.