Ask existing customers for referrals – Whether it’s Google, Yelp, the Better Business Bureau website, or a social media platform, positive reviews go a long way toward convincing potential customers to give you their business. You can also ask your top customers for testimonials to post to your website and boost your credibility.

Start a loyalty program – Offer your customers perks and rewards for their business, whether it’s early access to sales or free merchandise or service after a specified number of purchases.

Host an open house – Open your doors to clients and potential customers as a form of meet and greet, during which you can show off some of your products, services, and solutions in a casual environment. Bring in food and offer door prizes to increase attendance, and then take advantage of their presence by getting to know your customers better and building relationships.