Reach out to them digitally – With so much on our plates this time of year, it’s easy for your customers to forget about you. Prevent that from happening by sending them messages via emails or SMS (text) and posting promotional content to your social media accounts. Share any special sales, promotions, or events you’re having.
Help them with gift ideas – One of the most challenging parts of holiday shopping is deciding on gifts for everyone. Make their lives easier by suggesting gift ideas. Make suggestions to people shopping in person based on what they’re already buying, and send gift ideas to your contacts digitally.
Don’t ignore your point of sale (POS) – People are in shopping mode this time of year, and once they’re already purchasing from you, they’re ripe to buy even more of your goods. Your POS is the perfect location to place affordable stocking stuffers to be perused while customers are checking out and in buying mode.