Employee engagement should be extremely important to employers, as it is critical to a business’s success. A study by FastTrack360 found that 71 percent of managers believe employee engagement is one of the most essential factors in overall company success, and according to Harvard Business Review, engaged companies have twice the success rate of less-engaged businesses. Why is management so bullish on the subject? Because productivity and talent retention are directly related to employee engagement.

One way to be proactive about creating a satisfying employee experience and keeping your staff engaged is by having your finger on their pulse. The most effective way to promote this open channel of information is by gathering and analyzing feedback from your staff, then acting upon their insight. And the only way to truly learn what’s on your employees’ minds is through anonymous surveys. By affording your staff the cover of anonymity, they’ll be more likely to be open and honest in their responses.