Today’s customers expect more from companies than ever before. Often the deciding factor between choosing one brand over another is customer service. Excellent customer service builds loyalty, improves sales, increases profitability, and sets you up for long-term success. Here are five tried and tested approaches to get you started.

Respond Quickly – Make it a priority to respond to customer inquiries promptly. Otherwise, they’ll think you’re ignoring them.
Be Proactive – Good customer service isn’t only about reacting to client problems quickly; it’s also about being proactive and anticipating needs.
Know Your Product or Service – Every member of your customer-facing team must know your products and services inside out. The more they know, the more they can help.
Keep Your Word – If you promise something, make sure you deliver. Your word is your bond, and if you can’t keep it, your customers will head for the door.
Employ a People-First Attitude – Your customers should be at the center of your universe. See individuals, not dollar signs, and build relationships with them.