How to Grab (and Keep) Your Customers’ Attention
1. Induce an Emotional Reaction – Doing so helps people remember things.
2. Make Your Message Clear – Your message must be both clear and meaningful to your intended audience.
3. Send A Message That Is Difficult to Ignore – Rather than adding to the noise, share a message that is difficult to ignore.
4. Create Interactive Content – If you can make the first sentence of your message unexpected, humorous, or emotionally charged, the chances that your busy consumer will continue to the next sentence increase.
5. Determine Your Target’s Pain Points – Consider how you can frame your message to appeal to people who are thinking about the same issues you are.
